With public speaking, your goal is to help your audience solve a problem... and receive a fee for doing it. Many speakers charge speaking fees while some don't, especially if they are just starting out. There are several things you can do to ‘justify' your speaking fee to meeting planners to make your price look like a ‘score' of a deal by anyone's standards!
When requesting a speaking fee, the people planning the event may scoff saying it is too high. When that happens, you must find a way to justify why your fee is higher or different from other speakers.
First, you must justify your speaking fee to yourself! If you don't believe you are worth the fee you are charging… you're not. Most speakers tend to de-value their knowledge, expertise, and skill, so my suggestion is that you first believe you are worth the fee you want to charge.
Next, be clear to the event planner about what you are offering for your price. You can easily add value by offering free copies of your newest book. Perhaps your newly released book is based on the same topic as your speech, or the seminar you will be going to. In that case, let the event planner know that besides your presentation, you will also be giving out free copies of your book.
You may want to up the ante a little more by agreeing to provide one-on-one consulting for one session only to all those in attendance who take your book. This way you are giving even more value for your speaking engagement. When the event planner realizes the value you are presenting, he or she will no longer scoff or complain about it, especially if you are the only speaker to offer such a deal.
Remember, food for 500 people can often cost an organization $3000- $15,000 dollars… and most people will forget that by the next day. Which has more value? The meal or the speaker? Clearly the speaker… so charge accordingly.
As a speaker, you are the one to decide what your fee will be. Find out what their budget is and give your price. Make sure to justify why you charge so much if they ask or request it.
http://www.GetSpeakingJobs.com is where you can find over 100+ hours of downloadable audio and video lessons that will show you how to make $100,000 to $1,000,000 dollars PER YEAR as a professional speaker. James Malinchak, the author of this article can be your online business coach and mentor. Simply visit http://www.GetSpeakingJobs.com to get started today with several FREE professional speaking audio recordings.
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Monday, August 22, 2011
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